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PBS Pontificator By: Stephen F. Hayes
The Weekly Standard | Tuesday, June 03, 2003

JUST TO DECLARE MY INTEREST at the outset: Bill Moyers and I have a history. I wrote an article about him (PBS's Televangelist, February 25, 2002) that made Moyers mad. The gist of the piece was simple: Bill Moyers flagrantly indulges in the same conflicts of interest, Washington logrolling, and mutual back-scratching that he finds deeply objectionable in, well, everyone other than Bill Moyers. There were piles of documents--from IRS filings to internal records from the Corporation for Public Broadcasting--that supported this conclusion.

In his dual roles as head of the $75 million Florence and John Schumann Foundation and PBS Pontificator-in-Chief, Moyers regularly interviews the people he funds (conflict of interest). He has gotten rich at "the public trough," producing shows partially financed by taxpayers and lining his pockets with the royalties (profiteering). And while he demands strict disclosure of others in the public sector, Moyers rarely tells his viewers when his interview subjects are the recipients of his foundation's grants or discloses details of his own financial relationship with public broadcasting. The Enron-like lack of transparency at PBS has caught the attention of Rep. Billy Tauzin, chairman of the House Energy and Commerce Committee, which has oversight of PBS. Tauzin has asked the General Accounting Office to look into government-funded broadcasting, indicating a particular interest in Moyers and his refusal to let taxpayers know what's happening with their money.

Not surprisingly, Moyers didn't like the scrutiny. In the fusillade of insults that he sent my way, one claim stuck out as something that could later be verified. He said that he always disclosed the fact when a Schumann grantee appeared on one of his programs. The claim wasn't true when he made it. But surely he has since mended his ways? Well, not exactly.

Typical was an interview with pollster Daniel Yankelovich, which aired on June 14, 2002. Moyers ladled on the praise, describing Yankelovich as "the grand old man of listening, recognized the world over for careful and credible research on American values and public opinion." Public Agenda, a Yankelovich nonprofit that does polling on policy and social issues, "has long been at the forefront of social research on national issues," Moyers said.

Moyers asked Yankelovich about a topic close to Moyers's heart, a subject that animates much of his work with the Schumann Foundation and his advocacy on public television. "So when the watchdogs become lapdogs there's nobody to bark for the people who have been exploited?" Yankelovich: "Yeah, and you know not only lapdogs, but become sort of interested in--their own doggie pursuits....You know, conflict of interest--it's been meaningless the last couple of years on Wall Street and other places. It's as if the concept didn't even exist. Hardly paid lip service to it, or just lip service to it." As he finished this thought, the identifier at the bottom of the screen reminded viewers that these were the views of "Daniel Yankelovich, Founder 'Public Agenda.'"

One wonders if the show's executive editor, Judith Davidson Moyers, planned it as a clever bit of irony. Mrs. Moyers is on the board of Public Agenda. The Public Agenda Foundation was a recipient of a two-year, $300,000 grant from the Schumann Foundation in 2001. Not that any of this was mentioned. Conflict of interest? It's as if the concept didn't even exist.

Last October 4, Moyers began a segment of his weekly PBS news series "Now with Bill Moyers" with this rant:

Out of sight and out of mind big energy producers are getting the deluxe treatment. Drilling for oil in Alaska's pristine Arctic National Wildlife Refuge. Weakening auto emissions standards. Billions of dollars in tax breaks and subsidies [footage of energy plant]. Just a few of the giveaways under consideration as part of the Bush energy bill now being hammered out by a Senate and House conference committee on Capitol Hill.

Continued Moyers: "According to the watchdog group Public Citizen, power companies pushing for the law's repeal gave more than $15 million to federal candidates."

But who will watch the watchdog? Public Citizen is a frequent recipient of Schumann grants: $42,000 in 1999 to "fund a full-time investigative reporter to research and write on the nexus between special interest political contributions and the outcome of major domestic policy debates." Another $75,000 in 2000 for "the Public Citizen Congress Watch investigative research program." A further $204,000 in 2001 for "general support of Public Citizen's educational efforts." In fact, from 1991 to 2001, the last year for which IRS records are available, Moyers's Schumann Foundation gave Public Citizen a total of $411,000.

Seems like a one-sided deal, doesn't it? Courtesy of Moyers, Public Citizen gets a lot of money and, courtesy of PBS, it gets publicity for its work. Not to worry. Public Citizen can scratch backs, too, noting on its website: "It is not often that we advertise for TV programs, but we'll make an exception this time. Bill Moyers has done a documentary on PBS entitled: 'Trading Democracy,'" which you can order from Public Citizen "for $29.95 (plus shipping)."

The Sierra Club, another Schumann grantee, similarly shills for Moyers. In its campaign to "Stop Fast Track" free trade agreements, the club advises "friends of the environment" on how to "take action." Item 2--"Request a free copy of a stunning new documentary by Bill Moyers on NAFTA's corporate lawsuit. . . . Screen these videos in your homes for friends and neighbors and help generate letters on fast track to your elected officials." (The video in question was also "Trading Democracy.")

This isn't the first time, or even the second time, Moyers has been caught funding his own sources. Consider this report from the November 1, 1999, issue of a weekly newspaper called Current, devoted to covering public broadcasting:

When Bill Moyers interviewed three campaign-finance-reform advocates for a PBS documentary aired in June, he didn't think to disclose that they had received grants from a foundation he runs. "It should have occurred to me to identify them," he told Current last week. "Next time, I'll be sure to do so."

Still, Moyers was defiant. "I don't see that it's a conflict, but I do believe in disclosure," he told Frazier Moore, the television writer for the Associated Press, shortly after these questions were first raised. "We won't give our critics another chance to ignore the journalism for their own purposes."

Leave aside for the moment Moyers's assertion that his high-dollar advocacy constitutes journalism. The PR he does for his grant recipients, and the research they do for him, makes that at least an open question. And leave aside, too, the rather amusing claim that there is no conflict of interest in conducting interviews with subjects who have received millions of dollars that you control. (Imagine how Moyers would react if, say, Rush Limbaugh gave $1 million to the Heritage Foundation and then repeatedly interviewed its experts for his nationwide audience, and did so over a taxpayer-funded medium, like NPR.)

Bill Moyers isn't the victim of unfair attacks, as he would have us believe. He just refuses to practice what he preaches. When The Weekly Standard asked Moyers in February 2002 about his continued funding of sources, he bristled:

Yes, sometimes--not often--a Schumann Foundation grantee shows up in one of my programs; the concerns of democracy that interest me as a citizen also interest me as a journalist (just as, say, a prominent conservative columnist may have a penchant for baseball and write about it even while serving on the board of a major league team). But on the rare occasion it happens, and I know it, I make that fact public.

Is Moyers clueless about who receives the millions of dollars his foundation dispenses in grant money? A review of his PBS program since that statement shows that Moyers regularly interviews or cites research from his grant recipients but rarely acknowledges a financial relationship. Here is a partial list of the groups Moyers has funded and featured on his show without disclosure. (The dollar amount represents the total given from 1991, his first year as president of the Schumann Foundation, to 2001, as well as grants from the affiliated Florence Fund.)

Annenberg School of Communication--$100,000
Aspen Institute--$218,000
Brennan Center for Justice, NYU--$425,000
Center for Investigative Reporting--$803,000
Democracy 21--$200,000
Environmental Working Group--$234,000
Friends of the Earth--$166,500
Media Access Project--$125,000
The Nation Magazine--$135,000
Natural Resources Defense Council--$105,000
New America Foundation--$750,000
Public Agenda Foundation--$150,000
Public Citizen--$411,000
Sierra Club--$584,000
Union of Concerned Scientists--$335,000
World Resources Institute--$75,000

That's $4,806,000 over the past decade to groups that have gotten free PR on Moyers's show just in the past 16 months. In several cases, he aired stories reported, or at least co-reported, by grant recipients like the Nation and the Center for Investigative Reporting. In one instance, Moyers encouraged his viewers to buy the next issue of the Nation for more information. Given all that, it would probably be simpler for him just to add game-show boilerplate to the end of his broadcasts ("promotional considerations have been paid to some of the guests on this show").

MOYERS HAS DISCLOSED at least some of his conflicts. But, as Charles Lewis, head of the Schumann-funded Center for Public Integrity, pointed out on "Now with Bill Moyers" last year, things are not always as they seem. "Everyone says they're for disclosure," he said. "Bottom line is, that's a lot of hooey. They're not for disclosure. It's just a line they use."

That claim came on the October 18, 2002, episode of "Now." The sweater-wearing host began with a soft-spoken warning about what, for him, must have been a horrifying possibility: "President Bush is off on a marathon trip raising funds for Republican candidates. Coming up in three weeks is one of the most important midterm elections ever, with control of public policy and the public purse at stake. If Republicans take the Senate and the House, they will control the federal government lock, stock, and barrel for the first time in 50 years."

As soft jazz music drifted from the speakers, Moyers welcomed Lewis to the cozy confines of the "Now" studio. "Once upon a time," he said, "Chuck Lewis was a television journalist. His last job was producing for "60 Minutes." But then he went straight, and in 1989 he founded the nonpartisan Center for Public Integrity, which makes him the loneliest man in Washington." Lewis and his center, Moyers continued, are among "the country's most respected analysts of money and power."

To his credit, Moyers offered a disclosure on air, at the start of his interview. "You and I have been kindred spirits and allies on this issue of money and politics for a long time now. In fact, I want my audience to know that many years ago when you were starting this center, the Schumann Foundation, which I head, was one of your important funders. That's been some time now, but I've been following the work you do and I have to begin by saying we haven't been very effective, have we, in reducing the influence of money in politics."

Call it a half-disclosure. Schumann didn't just fund the Center for Public Integrity "many years ago," and it certainly hasn't "been some time now" since Lewis and Moyers collaborated. According to the most recent publicly available IRS documents, Moyers gave the Center for Public Integrity $500,000 in both 1999 and 2000. In fact, Moyers's foundation has dramatically increased its funding over the past decade. And if their work together has not been very effective, it's not for a lack of resources. Over the last decade, Moyers's foundation gave the Center for Public Integrity a total of $3,305,000.

The interview, to use a broad understanding of the term, was what one might expect from an exchange between the head of a foundation generous to left-wing causes and someone who has received millions from that foundation in the past and, presumably, would like to go on receiving more millions in the future. A sampling:

MOYERS: Is there anyway to break the grip of money on politics?

LEWIS: I think the way to break--there are basic things that are, I think, rather common sense. Number one is transparency.

MOYERS: Openness.

LEWIS: Openness. Any politician that's standing for office that has any entity that's secretly raising millions of dollars needs to be outed and they need to, they have a lot of explaining to do to the American people.

Transparency, these days, is getting scarcer, Moyers and Lewis agreed, with those who control political money doing everything they can to hide its influence. As Lewis complained about the insincerity of those who advocate disclosure, the show's producers plugged his organization on the bottom of the screen: "More on the Center for Public Integrity--PBS.org." Moments later, Moyers wondered incredulously at his guest's persistence.

MOYERS: [Some people] even say it's too late to save democracy [pause, bite lip], but you keep trying.

LEWIS: Well, I don't think it's too late to save democracy. Who said that? I mean, why would they say that? I mean, we're still living, aren't we, we're still breathing. These decisions affect the air we breathe, the water we drink, the food we eat. . . . I'm not willing to give up on democracy. We need to know what these bastards are up to. I'm sorry, we do. And we need to start tracking them, we need to hold them accountable and we need to ask them inconvenient questions.

Inconvenient questions--that's one thing Lewis did not get from Moyers.

MOYERS: How do people find out about the Center for Public Integrity?

LEWIS: Well, you can go to publicintegrity.org, that's our website.

Moyers came closest to providing the sort of disclosure he's always promised when Lewis appeared on his show on February 7, 2003. In the middle of a discussion of civil liberties, Moyers offered his viewers a solid representation of his relationship to Lewis and the Center for Public Integrity, saying, "the foundation that I serve on has been a big supporter of yours, and you've been a big supporter of our journalism." Nothing to cavil at there. But at the end of the show, more evasion. "Bill Moyers is president of the Schumann Foundation, which provided assistance to the Center for Public Integrity in its formative stages." Maybe the center's still in its formative stages.

SHORTLY BEFORE Moyers's financing of the guests on his show first came under scrutiny in 1999, his Florence and John Schumann Foundation gave birth, with an initial grant authorization of $6,250,000, to another grantmaking organization known as the Florence Fund. Moyers installed his son, John, as the executive director of the Florence Fund. The group's statement of purpose describes, succinctly and precisely, what Bill Moyers has tried to do by blurring the distinction between his non-profit and public broadcasting roles: "To invigorate public debate by helping public interest groups put their messages and work products before larger audiences or to penetrate target audiences more deeply. Special interests include the role of money in politics, the environment and media criticism."

The Florence Fund appears to meet its objective. With grants to left-wing groups and the creation of TomPaine.com (a frequent advertiser in this magazine), the fund has provided another voice to those who believe the Democratic National Committee, the Wilderness Society, and Peter Jennings are too conservative. It has had another consequence--it's now more difficult to trace the funding Bill Moyers directs to his work in public broadcasting.

In 1999, the Florence Fund gave just two grants. One of them, for $54,000, went to the Ozarks chapter of the Sierra Club for unspecified purposes. That chapter of the environmental group has been doing battle for years with the Doe Run Chemical Company, which it claims "has been releasing lead and other toxins into the environment and endangering citizens." That comment came in an April 2, 2002, press release from the chapter, just as the fight intensified over health repercussions and potential punishments, including one that had the company buying up homes in the vicinity of its Herculaneum, Mo., plant. Five weeks later, on May 10, 2002, Moyers featured the town, and the fight, on a special edition of "Now," called "Kids and Chemicals."

As he wrapped up the show, Moyers told his viewers that, "under pressure, Doe Run agreed to buy 160 homes. The company has until August to make its emissions legal." Some of that pressure came from the state government in Missouri. But some of it came from the Schumann-funded Sierra Club chapter. As Herculaneum resident Jim Kasten told the St. Louis Post-Dispatch on April 21, 2002: "Our kids are being used as political pawns by the Coalition for the Environment and the Sierra Club. Their goal is to close down the smelter." Another resident, John Stockton, added: "Don't misunderstand. We're not defending Doe Run. They've done a miserable job, and they need to clean up. But the evidence is coming in that things are improving. All we're saying is that we need to rely on good science, not scare tactics."

Those views were hard to find in Moyers's report, which, like so many of his David-and-Goliath plot lines, created the impression that the combatants in this fight were suffering citizens and public-spirited environmentalists on one side, with an evil, polluting Big Corporation on the other.

It's a frequent Moyers theme. On April 19, 2002, Moyers ended his show with a pitch for his latest PBS documentary, "America's First River." Over spectacular footage of New York wilderness, a gentle voice floats from television sets across the country: "It's quite a river, the Hudson, flowing from near the Canadian border down past New York harbor to the Atlantic. And it's quite a story we report, from the American Revolution to the epic battle between Jack Welch and the people up and down the Hudson who fought him tooth and toenail over PCBs dumped in the river by GE."

Tough choice--the beautiful outdoors or a powerful CEO who wants to pollute. It's a bit more complicated than Moyers would have us believe, of course. And there's one detail that he left out: In 2001, the Florence Fund paid $104,397 to something called "Citizens to Clean Up GE," which organized those "people up and down the Hudson."

As the segment wound down, Moyers warned that rivers throughout the country are in jeopardy. He ended on an optimistic note. "All is not yet lost. What happened on the Hudson can happen elsewhere if people love something enough to fight for it."

WE KNOW ABOUT SOME of the relationships cited above only because Moyers identified the institutional ties. What is more difficult to determine is how often Moyers relies on experts from organizations he has funded without telling his viewers. Take Pamela Gilbert, who in a "Now" episode last February on campaign finance was identified only as a lawyer and former director of the Consumer Product Safety Commission. But she was also the chief congressional lobbyist for Public Citizen throughout the early 1990s. Or take John White. In a story this January about anti-SUV legislation in California, Moyers identifies White as simply an "environmental consultant." White was also a top lobbyist for the Schumann-funded Sierra Club, a group that pushed strenuously for the new legislation. At least once, Moyers needed to look no further than his own board of directors for an expert. When "America's First River" ran a week after Moyers promoted it on Now, the special prominently featured environmental activist Bill McKibben, who earned $25,000 in 2000 and 2001 for his work on the Schumann Foundation.

And on it goes.

Even as PBS executives tolerate Moyers's advocacy, he is busy working to move public broadcasting further left. One Schumann-funded outfit, Citizens for Independent Public Broadcasting, laments the "conservative bias" on PBS. As Moyers himself likes to say, I'm not making this up. According to a CIPB analysis, "U.S. Public Broadcasting: Structure and Programming," "large numbers of small stations in conservative pockets of the country exercise great influence over the national schedule." Later, the report complains, "PBS underwriting guidelines, while friendly to corporations, ban support from organized labor and public interest groups."

Moyers is of course free to broadcast and fund whatever he wants. And journalism ethics classes can debate his practice of interviewing grantees. Much of what happens in Washington is a collaboration of likeminded people who work together to promote ideas and causes they believe in--in this, Moyers is no more sinister than those he targets on his show. All of that would be his own business were it not for the fact that his show, which is a collaborative effort with National Public Radio, takes taxpayer money. We don't know how much because PBS doesn't reveal funding for individual programs.

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